ToyKraft nails it @KidsIndia

Pegasus ToyKraft Pvt. Ltd. has great pleasure in announcing that the company released Disney licensed Do-it-yourself kits at the recently concluded Kids India – 2016 organised by the Spielwarenmesse Gmbh.

The company has recently signed up for the license which covers the entire gamut of Disney properties. These include the ever popular Mickey and friends. Frozen, Finding Dory, Jungle book, Cars and Planes, Disney Princesses, Marvel Avengers, Spider-man, Winnie the Pooh, Star Wars along with a host of other popular properties.

The company manufactures and sells a rich brew of 140 art and craft and construction kits under the ToyKraft brand. Many of the offers in this category will be modified to seamlessly blend the popular Disney characters. As usual the hallmark of the brand – vibrant packaging, value for money offers and tested as safe as per international standards will be seen in these offers as well.

Since the options available – both for DIY kits and also the range of Disney characters for licensing are so diverse, the right matches proved to be quite a challenge. After studying the USP of the activities and properties of the characters, ToyKraft has worked out a timetable for the next 2 years with regular offers. Due diligence and research has been undertaken to ensure that the titles will provide value addition to the characters and are not just Slap-Ons.

As a first launch in September – which matches with the Kids India, 14 exciting titles will be released. These include:

• four items under Frozen

• four from Finding Dory

• three from Mickey and friends

• two Jungle Book skus

• two Star Wars properties

• one title under combined Disney

• one release under Princess.

The DIY activities cover:

• Making Sand art posters

• Sequin Pictures

• Mosaic art display frames

• Origami

• Paper Quilling

• Terracotta painting

• Painting by numbers

• Metal construction toys

• Candle making.

The first releases will be followed with more art and craft based items and construction kits which will cover more Disney properties. The company is very optimistic and bullish for the new range as it will be a double whammy for the target customers who have enjoyed working with the ToyKraft range.

As the company exports its toys to more than 25 countries it is very hopeful of bagging international orders from customers who hold this license. The company will be ready with its new manufacturing facility early next year to take care of the additional capacity requirement.

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